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Eight reasons why direct mail still works  Feb 01, 2010 10:30 PM By Lois Brayfield

Multichannel marketers today tend to get caught up in the frenzy of the next greatest trend. What about Web 3.0? What’s the hot social networking application?

Test your catalog’s effectiveness  Dec 01, 2009 10:30 PM By Lois Brayfield

Mailing a catalog is a considerable investment, so every single book, every page, every photograph must work hard to maintain the catalog’s goal: tapping

Out of the box experiences  Oct 01, 2009 9:30 PM By Lois Brayfield

How do you survive these extraordinary times? You have to think in extraordinary terms and escape the shackles of the ordinary, everyday promises of quality,

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