Post By Loren McDonald

Using Email to Close the Smartphone, Browse-To-Buy Gap  Feb 14, 2015 1:56 PM By Loren McDonald

A key approach to solving the low smartphone conversions rate challenge is to better leverage the email channel, which is typically the number one activity on smartphones. Here are four tips to start testing and tweaking so you’ve got your program optimized and ready for the 2015 holiday season.

5 email tips for holiday and beyond  Nov 01, 2010 9:30 PM By Loren McDonald

The holiday shopping season is finally here, and merchants have high hopes it’s going to be a good one. Enhancing your email marketing program can make

Five Ways Email Can Make Your Register Ring This Holiday Season  Oct 05, 2010 9:01 PM By Loren McDonald

Although the official start, Black Friday, is still more than a month away, now

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