If you’re a retailer who is expanding globally, with physical stores in different countries, it’s essential to understand the barriers and solutions for international commerce. While a product might be wildly successful in the U.S., it does not mean it will create similar demand in Japan or other countries. Here’s how to maintain your sanity.
ULTA Beauty’s latest clienteling app is great for busy consumers that regularly buy cosmetics but don’t have time to go to a store. ULTA Beauty recognizes this by offering auto fulfillment of common items, like foundation or mascara. But they also use historical buying data to suggest other items the buyer might like based on their personal preferences.