Lori Mitchell-Keller

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Lori Mitchell-Keller is Global General Manager of Consumer Industries at SAP. In this role, she leads the Retail, Wholesale Distribution, Consumer Products, and Life Sciences Industries with a strong focus on helping SAP customers transform their business and derive value while getting closer to their customers. Mitchell-Keller brings over 25 years of experience in the software and consumer goods industries, including more than fifteen years as an executive driving business strategy while building strong and sustainable relationships with customers, partners, financial analysts and industry experts.

Maintaining Your Sanity in the Global Commerce Game

| Lori Mitchell-Keller

If you’re a retailer who is expanding globally, with physical stores in different countries, it’s essential to understand the barriers and solutions for international commerce. While a product might be wildly successful in the U.S., it does not mean it will create similar demand in Japan or other countries. Here’s how to maintain your sanity.

Creating Predictability in a Chaotic Environment at ULTA Beauty

| Lori Mitchell-Keller

ULTA Beauty’s latest clienteling app is great for busy consumers that regularly buy cosmetics but don’t have time to go to a store. ULTA Beauty recognizes this by offering auto fulfillment of common items, like foundation or mascara. But they also use historical buying data to suggest other items the buyer might like based on their personal preferences.