Lori Mitchell-Keller

LoriMitchell-Keller@SAP.com

Creating Predictability in a Chaotic Environment at ULTA Beauty

| Lori Mitchell-Keller

ULTA Beauty’s latest clienteling app is great for busy consumers that regularly buy cosmetics but don’t have time to go to a store. ULTA Beauty recognizes this by offering auto fulfillment of common items, like foundation or mascara. But they also use historical buying data to suggest other items the buyer might like based on their personal preferences.