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Get to the Source of Your Online Leads  Sep 10, 2006 8:11 PM By Lynn Anne Badurina

When the Web was introduced years ago, direct marketers were faced with the issue of tracking which channel their customers were coming from

Multichannel Mix and Match  Jul 18, 2005 9:34 PM By Lynn Anne Badurina

For consumer catalogers, a mean 36% of their direct sales come in via the Web, according to MULTICHANNEL MERCHANT

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