Lynn Dougherty

‘Professional’ buyers

| Lynn Dougherty

Mailing to the office is a necessary tactic for business catalogs, but many consumer catalogers have also been finding that it pays off to reach prospects

The merits of multis

| Lynn Dougherty

Net-name arrangements, in which renters don’t pay for duplicate names eliminated during the merge/purge process, became popular in the 1980s. But today,

Not yet up to speed

| Lynn Dougherty

Fifteen years ago, the list delivery process was clunky, undependable, and slow, taking weeks rather than days. Today, some catalog mailers claim, despite

Bargains abroad

| Lynn Dougherty

Catalogers in the U.S. are enjoying at least one beneficial side effect from Asia’s economic ills: better prices on imports. But even as product costs

Fingerhut’s Hispanic push

| Lynn Dougherty

After trimming circulation of its general merchandise catalog last year to bolster flat profits, Fingerhut is in a heavy growth mode. The $1.5 billion

New Pig

| Lynn Dougherty

Industrial safety products cataloger New Pig regularly receives praise for its loyalty-engendering marketing. Nonetheless, the Tipton, PA-based mailer