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MULTICHANNEL MERCHANT » ARCHIVES FOR MARC FANELLI
If only consumers would tell us what offers are most important to them and which media channel they prefer for communication when they are ready to buy, we could save ourselves a whole lot of time and money.
Once a retailer has created a centralized customer database and has been measuring multichannel campaigns, they can start analyzing cross-channel customer behavior to ensure that they
According to some industry estimates, in three years, nearly half of all catalog sales will be made using your website. This isn
One of the most difficult yet fundamental steps in creating a customer-centric retail-marketing model is building a holistic view of the customer. This requires identifying and linking all internal sources of customer data to be able to identify each customer as an individual, regardless of where that information resides. Not only is this process an important foundation in driving multichannel strategies, but it is also the basis for creating and delivering a consistent view of the brand to the customer.