Margery Weinstein

On-track online

| Margery Weinstein

It’s not hard to see why online surveys are the market research tool of choice for an ever-growing number of companies, according to account executive

Returns Engagement

| Margery Weinstein

Catalogers know that a customer making a return isn’t happy with the product. But if you can quickly and efficiently process the return, you may be able

CWD Finds Fitting Way to Reduce Returns

| Margery Weinstein

All catalogers would like to reduce their return rates, but Richmond, VA-based children’s apparel cataloger Children’s Wear Digest tries to head off the likelihood of returns even before shipping the merchandise to customers.

best book forward

| Margery Weinstein

The needs of prospects, who may never have seen your catalog before, differ from those of returning buyers, who already have some relationship with you