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Makeover helps Suplay pin down sales  May 17, 2005 9:30 PM By Margery Weinstein

A chance meeting with a creative consultant at the Annual Catalog Conference two years ago resulted in a redo for Elma, WA-based cataloger Suplay Wrestlers

Vacation catalogers travel overseas for printing  May 17, 2005 9:30 PM By Margery Weinstein

During the past year, U.S. companies outsourcing call center services to overseas providers have been getting a lot of attention. But a few travel catalogers,

Survey says: research works  May 15, 2005 9:30 PM By Margery Weinstein

Decisions about which new product lines to offer, what areas of customer service most need improvement, or which catalog covers will be most effective

The Proof is in the System  May 15, 2005 9:30 PM By Margery Weinstein

Selecting a proofing system for catalog production can be a complicated process. You have to prioritize such factors as color accuracy, speed, and cost;

Variable printing: time to get personal?  May 15, 2005 9:30 PM By Margery Weinstein

With paper prices on the rise and postal rates likely to follow suit next year, more catalogers should be looking into variable data printing, according

On-track online  May 15, 2005 9:30 PM By Margery Weinstein

It’s not hard to see why online surveys are the market research tool of choice for an ever-growing number of companies, according to account executive

Returns Engagement  May 01, 2005 9:30 PM By Margery Weinstein

Catalogers know that a customer making a return isn’t happy with the product. But if you can quickly and efficiently process the return, you may be able

Roses mailer nips bad addresses  May 01, 2005 9:30 PM By Margery Weinstein

The perishable nature of Heirloom Roses’ product line makes incorrect addresses even more of a customer satisfaction issue than it is for companies that

CWD Finds Fitting Way to Reduce Returns  Apr 20, 2005 8:39 PM By Margery Weinstein

All catalogers would like to reduce their return rates, but Richmond, VA-based children’s apparel cataloger Children’s Wear Digest tries to head off the likelihood of returns even before shipping the merchandise to customers.

best book forward  Apr 01, 2005 10:30 PM By Margery Weinstein

The needs of prospects, who may never have seen your catalog before, differ from those of returning buyers, who already have some relationship with you

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