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Holiday hearty for most  Apr 01, 2005 10:30 PM By Margery Weinstein

Today’s cynical consumers are romantics at heart, if this year’s Valentine’s Day sales are any indication. Most catalogers, particular food gifts mailers,

To keep growing, Sharper Image prunes  Apr 01, 2005 10:30 PM By Margery Weinstein

Sharper Image Corp. has had a great run: For nine of the 10 past years, the San Francisco-based manufacturer/marketer of high-tech gifts enjoyed sales

Orion Telescopes acquired by Imaginova  Apr 01, 2005 10:30 PM By Margery Weinstein

New York-based Imaginova Corp., which sells products for amateur astronomers, hopes that, more than stars, it will be seeing increased sales following

Live from NEMOA: Creative Differences  Mar 31, 2005 4:52 AM By Margery Weinstein

Strong catalog creative, from compelling imagery to easy-to-read typefaces, is an essential component of effective branding, Glenda Shasho Jones

Live from NEMOA: Lego Builds Brand Brick by Brick  Mar 31, 2005 4:49 AM By Margery Weinstein

Staying true to its mission of providing creative, confidence-building toys for children while continuing to expand its number of customer touch points has been integral to the success of Enfield, CT-based Lego,

Live from NEMOA: Of Pricing and Men (and Women)  Mar 25, 2005 2:50 PM By Margery Weinstein

Catalogers need to pay more attention to the effects of inventory management, mailing drops, and pricing strategy beyond the immediate response curve, retail researcher Dr. Duncan Simester said during his session at the New England Mail Order Association spring conference.

Live from NEMOA: Feeling Groovy  Mar 25, 2005 2:47 PM By Margery Weinstein

The fake vomit, handshake prank buzzers, and whoopee cushions that Bradenton, FL-based novelty gifts cataloger Johnson Smith Co. sold 30 years ago haven

Live from NEMOA: The Blooming of 1-800-Flowers  Mar 25, 2005 4:21 AM By Margery Weinstein

Westbury, NY-based 1-800-Flowers didn

Live from NEMOA: Putting the Sell in Creative  Mar 24, 2005 7:32 PM By Margery Weinstein

The creative departments of catalog companies concentrate too much on esthetics and not enough on showing off merchandising and copy to drive response, Bill LaPierre, vice president, brokerage division of Peterborough, NH-based list firm Millard Group, told attendees

Green Day  Mar 01, 2005 10:30 PM By Margery Weinstein

Although recycled paper has been available to catalogers for 20 years, few have committed to using it. Catalogers used to cite higher costs and lower

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