Margery Weinstein

Holiday hearty for most

| Margery Weinstein

Today’s cynical consumers are romantics at heart, if this year’s Valentine’s Day sales are any indication. Most catalogers, particular food gifts mailers,

Live from NEMOA: Of Pricing and Men (and Women)

| Margery Weinstein

Catalogers need to pay more attention to the effects of inventory management, mailing drops, and pricing strategy beyond the immediate response curve, retail researcher Dr. Duncan Simester said during his session at the New England Mail Order Association spring conference.

Live from NEMOA: Putting the Sell in Creative

| Margery Weinstein

The creative departments of catalog companies concentrate too much on esthetics and not enough on showing off merchandising and copy to drive response, Bill LaPierre, vice president, brokerage division of Peterborough, NH-based list firm Millard Group, told attendees

Green Day

| Margery Weinstein

Although recycled paper has been available to catalogers for 20 years, few have committed to using it. Catalogers used to cite higher costs and lower