New Catalog Is More Than Just a Pretty Vase
Targeting homeowners with an eye for beauty and livability, Dallas-based Room Service Home mailed its first catalog in September to 200,000 rented names and requesters.
Better Shipping Through Software
Because catalog customers want to receive their orders as quickly and inexpensively as possible, catalogers have to figure out the quickest and least
Making an Exclusivity Deal Work for You
Scottsdale, AZ-based DBL Distributing doesn’t need software to help it rate-shop or consolidate packages, says director of operations Jerry Pelosi. That’s
ART of the DEAL
Deciding on a printer or selecting a source of paper is more than a matter of soliciting and comparing multiple bids. Getting the best deal in any negotiation
Posh Tots Product Line Grows Up
Upscale children
The Dunnage Balancing Act
Using too much dunnage is a waste of money, of course. But skimping on packaging materials can be costly as well: Too many orders will be arriving to
Case Study: PCD on a Roll
North Branford, CT-based multititle mailer Professional Cutlery Direct (PCD), which mails the cooking supplies catalogs Profes-sional Cutlery Direct and
B-to-B School Supply Sales Make the Grade
School is back in session, and the business-to-business catalogers that target the education market are now reviewing their report cards as far as sales
Hurricane Charley Calls on Catalogers
It was hit or miss for Florida catalogers who confronted Hurricane Charley last week. Fort Meyers, FL-based women
For Thompson, Outsourcing Is the Call Center Answer
Four years ago, Tampa, FL-based multititle mailer Thompson Group needed more seasonal staff than could fit in its 150-seat call center. But the company,