MULTICHANNEL MERCHANT » ARCHIVES FOR MARK AMTOWER
Author, speaker, CEO advisor, Sherlock Holmes buff and direct marketing industry icon Don Libey passed away on March 14. Among many other game-changing contributions, Don was the originator and codifier of the RFM principle of direct marketing, a key factor in the success of many merchants.
Over the past decade we have seen a shift, and those companies not carrying any government contracts are seeing the percentage of their federal sales via the charge card shrink. This does not mean that if you don’t have a contract you will lose all your federal sales. But what can you do to stem the shrinkage?
If you have heard me speak anywhere in the past 20 years, you’ve heard me singing the praises of doing business with the government. Business-to-government
Uncle Sam wants you. Well, it’s not so much that he wants you as that he wants to buy from you as long as your company offers competitive prices and,
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