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Techoholics  Jul 01, 2007 9:30 PM By Mark Del Franco

Some people may fear information technology

Bain Capital Acquires Guitar Center  Jun 28, 2007 3:06 AM By Mark Del Franco

Private equity giant Bain Capital has acquired multichannel music instruments marketer Guitar Center.

Of Brownies and “Survivor”  Jun 01, 2007 9:30 PM By Mark Del Franco

The way to an audience’s heart is through its stomach. That may be why David Kravetz, cofounder of Phoenix-based Fairytale Brownies, emerged victorious from the popular session

Incents and Sensibility  Jun 01, 2007 9:30 PM By Mark Del Franco

Incentive programs have been a blessing for home decor and gifts merchant Home Interiors. Thanks to performance bonuses tied to improving inventory accuracy, the Carrollton, TX-based company was able to eliminate taking physical inventory each year.

DMA: Proper Packaging Protects Bottom Line, Environment  May 23, 2007 7:16 PM By Mark Del Franco

The Direct Marketing Association is pushing an eco-friendly initiative, and operations folks can help. Environmentally sound order fulfillment minimizes the amount of packaging materials

New Kid in Town: the American Catalog Mailers Association  May 19, 2007 2:45 AM By Mark Del Franco

Born out of the frustration with skyrocketing postal rates, an advocacy group formed in April promises to fight in Washington for print catalogers.

Live from NCOF: Tips for Effective Incentive Programs  May 02, 2007 3:19 AM By Mark Del Franco

Schaumburg, IL–The good news about incentive programs is that they work. According to Rick Blabolil, president of consultancy Marketing Innovators and a presenter at NCOF on Tuesday, an effectively structured incentive program can increase performance 44% in teams and 25% with individuals.

Live from NCOF: Developing and Applying Multichannel Contact Center Benchmarks  May 02, 2007 2:36 AM By Mark Del Franco

Schaumburg, IL–We all know the importance of benchmarking: It sets a standard by which to measure your performance and build a baseline from which you can improve. But with so many metrics in the multichannel contact center, which ones should you be measuring?

Brave New Catalogers: Cross Catalog–the Write Stuff  May 01, 2007 9:30 PM By Mark Del Franco

Anybody with a penchant for fine pens knows A.T. Cross. What some writing enthusiasts may not know is that the 161-year-old brand has a catalog. The Lincoln,

Brave New Catalogers: Hangers Come Out of the Closet  May 01, 2007 9:30 PM By Mark Del Franco

You might not think that the humble clothes hanger would make for a successful catalog/Web business. But former stockbroker Devon Rifkin does. He founded

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