MULTICHANNEL MERCHANT » ARCHIVES FOR MARK DEL FRANCO
Some people may fear information technology
Private equity giant Bain Capital has acquired multichannel music instruments marketer Guitar Center.
The way to an audience’s heart is through its stomach. That may be why David Kravetz, cofounder of Phoenix-based Fairytale Brownies, emerged victorious from the popular session
Incentive programs have been a blessing for home decor and gifts merchant Home Interiors. Thanks to performance bonuses tied to improving inventory accuracy, the Carrollton, TX-based company was able to eliminate taking physical inventory each year.
The Direct Marketing Association is pushing an eco-friendly initiative, and operations folks can help. Environmentally sound order fulfillment minimizes the amount of packaging materials
Born out of the frustration with skyrocketing postal rates, an advocacy group formed in April promises to fight in Washington for print catalogers.
Schaumburg, IL–The good news about incentive programs is that they work. According to Rick Blabolil, president of consultancy Marketing Innovators and a presenter at NCOF on Tuesday, an effectively structured incentive program can increase performance 44% in teams and 25% with individuals.
Schaumburg, IL–We all know the importance of benchmarking: It sets a standard by which to measure your performance and build a baseline from which you can improve. But with so many metrics in the multichannel contact center, which ones should you be measuring?
Anybody with a penchant for fine pens knows A.T. Cross. What some writing enthusiasts may not know is that the 161-year-old brand has a catalog. The Lincoln,
You might not think that the humble clothes hanger would make for a successful catalog/Web business. But former stockbroker Devon Rifkin does. He founded