Pushing (out) the envelope
Looking to save on postage costs in light of the expected January rate hike? Try removing the return envelope adjacent to the bound-in order form. Catalogers
Gold Violin’s second act: a print catalog
Online gifts marketer Gold Violin hopes its fall catalog rollout will make beautiful music with seniors and baby boomers with aging parents. One million
RETURNS
Reducing Web returns A little information can go a long way This holiday figures to bring a rash of new Internet shoppers perusing your Website and, hopefully,
OPERATIONS
Lessons from last Avoiding online fulfillment snafus this holiday season As the 20th-century philosopher George Santayana said, those who do not learn
PROSPECTING: From Web to print to Web
Multichannel marketing gives rise to new uses of Internet listsIn the latest wrinkle on multichannel marketing, a number of catalogers are renting the
CATALOG STOCKS RISING – slowly
At first glance, the numbers indicate that direct marketing stocks are on a roll: up 64.1% over the past 12 months, much higher than Standard & Poor’s
ACQUISITIONS: Wilmar buys MRO rival Barnett
In one fell swoop, $225 million repair and maintenance products cataloger Wilmar Industries has doubled its share of the MRO market, by agreeing to buy
CONSUMER CATALOGS: Good and bad times
First-quarter sales and profits a mixed bagThe first quarter after the holidays is a sluggish time for many consumer catalogers. But this year, several
RightStart.com to get new start?
After pulling out of a planned initial public offering for its online subsidiary RightStart.com in May, children products cataloger/retailer The Right
ECONOMIC TRENDS: Sales slowdown?
Mailers downplay sluggish economyJust six months ago, consumer confidence was nearly at a record high, unemployment was almost at a record low, and the