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STRATEGIES: Frederick’s, take two  Jan 01, 2000 10:30 PM By Mark Del Franco

Racy mailer tones down even moreAfter several fits and starts, the makeover of $148 million cataloger/retailer Frederick’s of Hollywood continues. “Frederick’s

BUSINESS-TO-BUSINESS: More ups than downs  Jan 01, 2000 10:30 PM By Mark Del Franco

With a few exceptions, 3Q ’99 looks just like 3Q ’98Of the 12 publicly traded business-to-business catalogers tracked by Boston-based investment bank

ONLINE SERVICE: Cultivating super cyber reps  Jan 01, 2000 10:30 PM By Mark Del Franco

What to look for in your e-mail service repsWhen assigning staff to answer queries and solve customer problems via e-mail, think twice before giving your

Executive Greetings greets changes  Jan 01, 2000 10:30 PM By Mark Del Franco

When San Francisco buyout firm Behrman Capital became the majority shareholder in $110 million Executive Greetings in September, it announced that the

ONLINE MARKETING: BATTLE FOR E-DOMINION  Jan 01, 2000 10:30 PM By Mark Del Franco

Diverse arsenal helps catalogers take on the `dot-coms’When e-commerce began heating up five years ago, many pundits felt catalogers had the edge over

WEB ORDERING: Taking stock of ‘Net orders  Dec 01, 1999 10:30 PM By Mark Del Franco

Offering real-time inventory status onlineAccording to the Catalog Age 1999 Consumer Catalog Shopping Survey, more than 60% of online shoppers cite “convenience”

MERGERS AND ACQUISITIONS: Fewer deals, but no slump  Dec 01, 1999 10:30 PM By Mark Del Franco

Lack of serial acquirers accounts for drop in third-quarter activityThird-quarter merger and acquisition (M&A) activity among catalogers fell 25%, to

Gaining buying clout  Dec 01, 1999 10:30 PM By Mark Del Franco

`There’s strength in numbers” is much more than a saying to The Mark Group. Since April, the multititle mailer has cut its long-distance telephone costs

RELAUNCHES: Fairy-tale ending for Storybook  Dec 01, 1999 10:30 PM By Mark Del Franco

Girls’ apparel title thrives under new parent Delia’sWhat are the chances of survival for a catalog whose corporate parent filed Chapter 11, stopped mailing

RETURNS PROCESSING: Unfazed by online returns  Dec 01, 1999 10:30 PM By Mark Del Franco

That many catalogers are expecting big business from the ‘Net this holiday is no surprise. But with the projected increasesin Web shopping, mailers will

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