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Call centers: Applying peer pressure  Aug 01, 1999 9:30 PM By Mark Del Franco

Would you buy more from a telephone rep who sounds just like you? Some catalogers are betting that their customers would, and are hiring call center employees

LAUNCHES: A new `Soft’ sell  Aug 01, 1999 9:30 PM By Mark Del Franco

Does the industry need yet another catalog selling spa products such as aromatherapy treatments, lounging apparel, and chaise longues in which to luxuriate?The

FULFILLMENT: Building back-end.com  Aug 01, 1999 9:30 PM By Mark Del Franco

Web marketers once touted their virtual warehouses as a competitive advantage they enjoyed over traditional catalogers. By acting as a drop-shipper, without

Picking up the pace  Jul 01, 1999 9:30 PM By Mark Del Franco

Getting orders out the door faster is a primary goal of many catalog operations. Streamlining your order picking process can help you achieve that goal.According

Buying an online presence  Jun 01, 1999 9:30 PM By Mark Del Franco

For catalogers looking to boost their Web presence, buying a company for its Internet expertise is cheaper and faster than starting from ground zero.

Vermont’s colorful spin-off  Jun 01, 1999 9:30 PM By Mark Del Franco

Shortly after general merchandise cataloger Vermont Country Store mailed its Goods & Wares spin-off in early April, “I began getting calls from people

INTERNET AS SAVIOR?  Jun 01, 1999 9:30 PM By Mark Del Franco

For years, Weehawken, NJ-based Hanover Direct was one of the more acquisitive catalog companies in the business, having bought six titles since 1993 alone.

Playboy adds Spice  Jun 01, 1999 9:30 PM By Mark Del Franco

Playboy Enterprises’ $100 million acquisition of the Spice adult pay-per-view service in March, a year after the deal was first announced, has made the

The 10 BEST Cost-Cutting Ideas of All Time  Jun 01, 1999 9:30 PM By Mark Del Franco

In the catalog business, shrinking margins and increased competition can eat into profits, so every penny counts. Whether it’s shaving a few bucks off

Year ends on a weak note  May 01, 1999 9:30 PM By Mark Del Franco

Because so many consumer marketers reap the majority of their sales during the holiday season, the fourth quarter can be a make-or-break period: Apparel

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