Mark Del Franco

Appleseed’s buyout

| Mark Del Franco

Brenda Koskinen, the president/ CEO of women’s apparel catalog Appleseed’s, obviously believes in the future of the company: In March she bought the Beverly,

Bending your schedule

| Mark Del Franco

According to the Bureau of Labor Statistics, the national unemployment average in February hit 4.3%, the lowest it’s been in a generation. This tight

E-commerce: Disappearing ink

| Mark Del Franco

Robert Lickton’s grandfather founded Lickton Supply Co., a bicycle gear and accessories catalog, in 1935. For more than 60 years, the Oak Park, IL-based

Swimwear and sweaters

| Mark Del Franco

Middleton,WI-based cataloger WinterSilks, which had filed for Chapter 11 bankruptcy protection last July, was acquired in late February by Jacksonville,

Hearing empowered

| Mark Del Franco

Evaluating telephone reps’ performance during customer transactions is crucial to ensuring quality service. Call monitoring systems, which let supervisors

Here, or over there?

| Mark Del Franco

Many U.S. catalogers have realized that there’s money to be made selling overseas (31% of the participants in Catalog Age’s 1999 Benchmark Report on Marketing

Euro challenges

| Mark Del Franco

The Jan. 1 debut of the euro-the new official currency of Austria, Belgium, Finland, France, Germany, Ireland, Italy, Luxembourg, the Netherlands, Portugal,

Timing is everything

| Mark Del Franco

Scheduling is one of the biggest challenges in managing today’s call centers, says Andrew Wetzler, a Boca Raton, FL-based telemarketing and call center