Mark Del Franco

After the marriage: moving in

| Mark Del Franco

As in other industries, consolidations and mergers are sweeping through the catalog business. But only after the courtship, when it’s time to integrate

Delia’s buys Fulcrum lists

| Mark Del Franco

New York-based Delia’s, the $106 million teen apparel cataloger, in September paid $4.75 million for the trademarks and mailing lists of bankrupt Fulcrum

Choosing a software system

| Mark Del Franco

Your company is growing, and your catalog management software system-the nerve center of your business-is due for an upgrade. But with prices for systems

81% fewer delivery problems

| Mark Del Franco

Amid concerns regarding consumer confidence and spending, catalogers can at least be thankful that Standard A catalog delivery has improved since last

Few source in cyberspace

| Mark Del Franco

Using the Web to source for products would make catalog merchants’ jobs easier and more convenient-not to mention reduce travel expenses. But among respondents

LIVIN’ LARGE

| Mark Del Franco

So what if the stock market tanks? Who cares if the White House is in crisis? Numerous catalogers are still confident that more people will want to spend

First in phone service

| Mark Del Franco

Catalog call centers are the fastest to “live answer” incoming calls-at least according to a survey published in the August issue of “Service Level Newsletter,”

Perish the thought…

| Mark Del Franco

During the holiday season, even apparel and hard goods catalogers add food baskets and fruitcakes to their product lines, to capitalize on the season

Fulcrum shuts its doors

| Mark Del Franco

On July 29, less than a month after founders Michael Lederman and Scott Budoff resigned, $80 million multititle children’s apparel cataloger Fulcrum Direct