Mark Del Franco

Design Toscano goes to Faire

| Mark Del Franco

In Design Toscano’s catalog of European reproductions for the home and garden, the merchandise includes a number of Italian Renaissance statues and wall

Deluxe deal falls through

| Mark Del Franco

Deluxe Corp. has terminated its agreement to sell its catalog holdings-specialty paper catalog PaperDirect and consumer greeting card and gift wrap catalog

Dialing up a call center?

| Mark Del Franco

1. Seek a similar corporate identity “You want a service agency that represents your company the same way you would represent yourself,” says Liz Kislik,

When renting makes sense

| Mark Del Franco

As the holiday season fast approaches, names aren’t the only thing catalogers are planning to rent. Savvy mailers have found they can save money-and precious

Fee structure in flux

| Mark Del Franco

In the commission structure used by most of the list industry, brokers receive a 20% commission per list transaction. But over the years, as mailers have

Specialty acquisitions

| Mark Del Franco

It has annual revenue of $350 million and designs on becoming a billion-dollar company within five years, yet educational supplies marketer School Specialty

Profit picture: up and down

| Mark Del Franco

Anumber of direct mailers showed huge fluctuations in first-quarter earnings, both up (Delia’s, Blair) and down (Damark, CML Group).Of the 26 publicly