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When renting makes sense  Sep 01, 1998 9:30 PM By Mark Del Franco

As the holiday season fast approaches, names aren’t the only thing catalogers are planning to rent. Savvy mailers have found they can save money-and precious

Dialing up a call center?  Sep 01, 1998 9:30 PM By Mark Del Franco

1. Seek a similar corporate identity “You want a service agency that represents your company the same way you would represent yourself,” says Liz Kislik,

Deluxe deal falls through  Sep 01, 1998 9:30 PM By Mark Del Franco

Deluxe Corp. has terminated its agreement to sell its catalog holdings-specialty paper catalog PaperDirect and consumer greeting card and gift wrap catalog

Fulcrum shuts its doors  Sep 01, 1998 9:30 PM By Mark Del Franco

On July 29, less than a month after founders Michael Lederman and Scott Budoff resigned, $80 million multititle children’s apparel cataloger Fulcrum Direct

Design Toscano goes to Faire  Sep 01, 1998 9:30 PM By Mark Del Franco

In Design Toscano’s catalog of European reproductions for the home and garden, the merchandise includes a number of Italian Renaissance statues and wall

It’s No Bull: Catalog stock performance continues to lag  Aug 01, 1998 9:30 PM By Mark Del Franco

DESPITE STRONG FINANCIAL growth enjoyed by the catalog segment, the performance of most catalog stocks has yet to surpass that of retail and industrial

Specialty acquisitions  Aug 01, 1998 9:30 PM By Mark Del Franco

It has annual revenue of $350 million and designs on becoming a billion-dollar company within five years, yet educational supplies marketer School Specialty

Sour economy hurts Japanese lists  Aug 01, 1998 9:30 PM By Mark Del Franco

The Japanese recession has hurt not only consumers in that country, but international catalog marketers as well. “Our mailings are in decline in Japan

Profit picture: up and down  Aug 01, 1998 9:30 PM By Mark Del Franco

Anumber of direct mailers showed huge fluctuations in first-quarter earnings, both up (Delia’s, Blair) and down (Damark, CML Group).Of the 26 publicly

Fee structure in flux  Aug 01, 1998 9:30 PM By Mark Del Franco

In the commission structure used by most of the list industry, brokers receive a 20% commission per list transaction. But over the years, as mailers have

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