Mark Del Franco

Off to a heck of a start

| Mark Del Franco

Continuing to ride the wave of economic good fortune, most business-to-business and computer mailers posted solid gains during the first quarter. Of the

`We got a better offer’

| Mark Del Franco

Harley Davidson parts supplier Global Motorsports, which fought off a $90 million hostile takeover bid from rival (and minority investor) Golden Cycle,

Reinventing list firms

| Mark Del Franco

As mailers continue to pursue more targeted names, delivered quickly and on the cheap, list companies, service bureaus, and list compilers will be scrambling

Five hot markets

| Mark Del Franco

With talk of the Internet and the year 2000 computer problem already abounding, some analysts predict that consumers will become overloaded with techno-babble.

Debit card use to grow

| Mark Del Franco

Although debit cards debuted about 10 years ago, consumers are just now embracing them. Credit card provider Mastercard estimates that from 1996 to 1997,