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Crosschannel Retail Remains a Work In Progress  Sep 30, 2011 9:29 PM By Mark Fodor

For the majority of retailers, cross-channel readiness remains a work in progress. Out of a possible 575 points, for instance, the retailers had a combined average of 320 points in an analysis of all touchpoints, including the web, mobile, call centers and in-store. This clearly demonstrates that providing a satisfying and consistent experience across all channels remains a daunting task

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