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Post By Mark Smith

Brands: Get in the Game or Get Played  Dec 10, 2014 11:55 AM By Mark Smith

Marketers, I’ve got news for you: Consumers are on to us. If it wasn’t bad enough that they’re constantly pulled in opposing directions – moving from device to device and channel to channel with essentially unlimited buying options – they’re now learning to beat us at our own games. brands need to get in the game or risk getting played. Here are five tips to get started.

Boost the Customer Experience with Real-Time Decisioning Software  Jul 02, 2010 9:10 PM By Mark Smith

What is real-time decisioning? It

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