Matin Movassate is co-founder and CEO of Heap, a company that builds a customer analytics platform for some of the largest online businesses in the world. He studied computer science at Stanford and previously worked at Facebook.
Imagine you’re the CEO of an iconic American retail company. On paper, you have an easy job: turn a profit in an eight-year bull market armed with a brand everyone already knows and loves. Here are five things retailers can do to take a smarter approach to online commerce and customers.