Matt Bower, Author at Multichannel Merchant

Matt Bower

Dr. Matthew Bower, PhD is director of content for Persado, which uses artificial intelligence to generate the precise messages that will enable brands to create emotional engagements and lasting relationships with consumers.

6 Lessons for Successful Back to School Retail Campaigns

August 28, 2017 | Matt Bower

Back-to-school has arrived for parents and children everywhere. Here are some key lessons in back-to-school email performance that illuminate key learnings for brands, including drivers of marketing engagement.