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Rewriting the Rules of Catalog Copy  Aug 02, 2012 6:16 AM By Matthew Fey

Rewriting catalog copy rules becomes a necessary task to maintain freshness and engagement.

How Creative Catalog Copy Drives Online Engagement  Mar 20, 2012 4:58 PM By Matthew Fey

The proliferation of blogs and social media culture links you to a wealth of potential customers and selling opportunities. But it will take more than just plucking an assortment of product copy off the catalog page and dropping it into these digital arenas to engage consumers. Here’s how to use catalog copy to drive readers to your blog and Facebook and Twitter accounts.

3 Critical Copy Elements Your Catalog Can’t Live Without  Feb 18, 2012 1:37 AM By Matthew Fey

Be strategic and selective with your copy. Obviously, your catalog needs to have basic elements, like product names, prices, color/size options, quantities, whatever informs the purchase decision. Bolster the desire to keep reading with these three crucial copy elements your catalog must have.

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