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ProQuest Uses ForeSee to Measure Web Customer Experience  May 13, 2013 2:22 PM By MCM staff

Research solution provider leverages findings to meet and exceed expectations of multiple audiences Download image ANN ARBOR, Mich., May 13, 2013 /PRNewswire/ — ForeSee, the global leader in technology-driven customer experience analytics, today announced that ProQuest, an information firm central…

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Stepping Up to Consumer Expectations: The Imperative for Customer-Centric Marketing  May 10, 2013 4:35 PM By MCM staff

On May 15th we will share insights on what is really working in 2013 – based on campaign performance data from hundreds of retailers and behavioral analysis spanning 250 million consumer profiles.

Five Reasons You Should be Using SMS Based Marketing  May 09, 2013 6:37 PM By , ()

SMS marketing is still a powerful tool that can help booze customer engagement. Here are a few reasons why you should be using it in your marketing campaign right now.

Leverage Big Data to Transform Your Email Marketing Program  May 08, 2013 12:00 AM By MCM staff

Quickly tapping into customer data and making it actionable at any point in the buying cycle is key to success.

Near Flawless Creative Execution  May 06, 2013 3:19 PM By

In our rush to embrace all things related to mobile, omni-channel, and social media, Bill LaPierre of Datamann keeps seeing a total disregard for good execution of basic catalog creative elements.

Tablets will outsell laptops 6 to 1 by 2017 as mobile PC market hits 579.4 million  May 06, 2013 3:06 PM By , ()

This year, we’ll buy more tablets than notebooks for the first time ever. But by 2017, we’ll buy six times more tablets than laptops.

The Do’s and Don’ts of Email Marketing  May 02, 2013 7:31 PM By

In 2012, engagement with emails was the most popular online activity. How did that translate in terms of ROI from a marketing perspective? Well as my fellow employee Tom noted in a previous post, Listrak reported that emails in 2012… Read Full Article The post The Do’s and Don’ts of Email Marketing appeared first on […]

Women Prefer In-Store Shopping Over Shopping via Smartphone  Apr 18, 2013 6:37 PM By MCM staff

While 53% of women have between one and five shopping apps on their smartphone, they would still much rather shop for clothes and shoes in a retail store, reports a new study published by mobile-retail marketing platform provider Swirl.

3 Ways Promotional Gifts Can Enhance Your Social Media Marketing Strategy  Apr 16, 2013 8:47 PM By

Social media has become the go-to marketing vehicle for companies looking to generate interest, conversation and increase consumer engagement with their brand. Likewise, at Steel City Marketing, we have invested both time and money into making this part of our marketing efforts. We love communicating with both existing and prospective clients on Twitter, Facebook, Google+ […]

OrderMotion Partners With Grand River  Apr 16, 2013 10:24 AM By , ()

Ecommerce developer Grand River has formed a partnership with cloud-based order management solution provider OrderMotion to deliver ecommerce solutions to their mutual clients. Grand River’s services include ecommerce consulting, brand strategy, creative design, information architecture, usability expertise and system engineering.

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