JCPenney’s CMO, Marci Grebstein spoke with Multichannel Merchant’s sister publication, Chief Marketer on its newly launched multichannel campaign, “Style and Value for All” that aims at the importance of getting it right with women in marketing today. Here is what Grebstein had to say about the new campaign and what means for JCPenney.
Paper Source Now Hosting Happy Returns Return Bars® in 18 store locations in Chicago and Los Angeles Chicago, IL. & Santa Monica, CA. March 16, 2018 – Happy Returns, a … Continue Reading →
Camping World Holdings, Inc. a network of RV-centric and outdoor retail locations announced plans to purchase Erehwon Mountain Outfitter, a Midwest specialty retailer of outdoor gear and apparel. Here is how the acquisition between these two companies allows Camping World to further their commitment to omnichannel.