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When it analyzed its Digital Readiness Survey in December, Zeno Group found stark differences between B2C and B2B companies, as well as large and small firms, in both CEO attitudes toward social media and in the company’s ability to respond to an online challenge. This infographic breaks down what Zeno found.
Based on an analysis of more than two million Facebook ad clicks and conversions, Kenshoo Social data show mobile now represents 20.3 percent of overall Facebook ad spend.
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