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Executive Summary: How to Improve your Email Marketing  Mar 12, 2013 11:25 AM By MCM staff

Merchants face several hurdles with their email marketing campaigns. While several issues revolve around reaching an increasingly mobile audience

Executive Summary: How to Improve your Email Marketing  Mar 12, 2013 11:23 AM By MCM staff

Merchants face several hurdles with their email marketing campaigns. While several issues revolve around reaching an increasingly mobile audience

The Biggest Social Media Wins and Fails of 2012  Mar 12, 2013 10:53 AM By MCM staff

As the worldwide social media audience grows, the impact of wins and fails is amplified. Here’s a look at some of the companies who won and failed in social media in 2012.

Abandoned Carts: Who Does it and How Can it Be Stopped  Mar 08, 2013 1:18 PM By MCM staff

Shopping cart abandonment is a major ecommerce concern, especially when nearly 72% of website visitors add items to their carts but never complete their purchase. In this infographic from SeeWhy, you will learn why customers buy online, why some do not, and you will walk away with key takeaways for significantly reducing the shopping cart abandonment rate within your ecommerce site.

Talking Email With Angel Morales and Kristen Weaver  Mar 08, 2013 10:38 AM By MCM staff

Kristen Weaver of Shoe Carnival and Angel Morales of SmarterRemarketer talk about email marketing during a break at eTail West 2013. Weaver talks about how Shoe Carnival saw 29% of its email marketing revenues come via retargeting. Morales says that the more things change (targeted email messages), the more things stay the same for email marketers (batch and blast is not dead). He also explains why merchants, at the least, need mobile landing pages to help capture all those consumers checking their email messages on their smartphones.

Collecting Email Addresses at POS Can be a Struggle  Mar 08, 2013 9:28 AM By MCM staff

Scott Cohn of Chinese Laundry talks with Tim Parry of Multichannel Merchant at eTail West 2013. Cohn talks about the issues merchants with bricks-and-mortar locations face when they want to capture their customer’s email address. Not only are there personnel issues to deal with, but legal ramifications as well.

Enriching & Evolving the Post-Purchase Experience  Mar 07, 2013 12:00 AM By MCM staff

Develop a comprehensive and profitable approach when marketing to your customer after they buy. Understand how consumer behavior has evolved to include multiple devices and shorter attention spans and gain insight into ever-changing consumer behavior while collecting order-related data.

Legally Gathering Emails at the POS  Mar 06, 2013 7:40 PM By MCM staff

In this video taken at eTail West 2013, Scott Cohn of Chinese Laundry, formerly of Bakers Shoes, talks about the issues merchants with bricks-and-mortar locations face when they want to capture their customer’s email address. Not only are there personnel issues to deal with, but legal ramifications as well.

Trigger Emails are Good, Batch and Blast is Bad  Mar 04, 2013 5:41 PM By MCM staff

Joe Devine of Listrak sits down with Tim Parry of Multichannel Merchant during eTail West 2013. In this video, Devine talks about certain trigger email messaging that seems to be forgotten by email marketers, the need to make ecommerce landing pages ready for consumers on the go, and why batch-and-blast is not dead.

Sears Holdings’ Online Sales Up 17% in FY 2012  Feb 28, 2013 3:01 PM By MCM staff

Sears Holdings’ integrated online business grew over 25% in the fourth quarter of 2012 and 17% for the full year.

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