You go, Girlfriends
Being a teenage girl is hard enough, but for those with less-than-perfect bodies, the teen years can be especially brutal. And the depictions of skinny,
MCM staff
FOCUS: RESTAURANT SUPPLIES – boxer northwest
Reviewed March 14, 10:00 a.m., Explorer 4.5 (www.boxernw.com)although Boxer Northwest clearly understands the key elements to becoming a successful online
..OR DOES IT?
But according to an Active Research survey of 1,700 consumers, 59% cited convenience as the reason they shopped online, while 29% said selection. Just
Mow betta blues
Spring has barely sprung, and we’re already dreading mowing the lawn. But thanks to Hammacher Schlemmer, we may not have to – if we shell out $700 for
BENCHMARK 2000 DATABASE
Not all catalogers, it seems, are sold on database marketing. As is to be expected, the larger catalogers that participated in Catalog Age’s 2000 Benchmark
PRICE COUNTS…
Among more than 500 Internet users surveyed by PricewaterhouseCoopers, more than half ranked price as the most important factor when shopping for media
Can you spare a square?
The Rest Room World catalog hardly seems a source for consumer holiday gifts. But the Pleasantville, NJ-based company is on a roll with one item: its
Preparing a b-to-b e-mail campaign
Compared to the consumer e-mail market, which is still hampered by too few subscriber-based e-mail lists and too many privacy issues, the business-to-business
`What should I consider before launching an online ad campaign?’
Before getting involved in any kind of marketing activity, get a firm grasp of three key factors: objectives, expectations, and resources. Objectives
FOCUS: BABY PRODUCTS – the natural baby catalog
Reviewed Jan. 25, 1:15 p.m., Explorer 5.0 (store.yahoo.com/naturalbaby/naturalbaby.html)a friend of The Cybercritic’s who was intent on raising a child