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Borrowing from the masters

| MCM staff

This month’s questionsDo you emulate any other catalogers or businesses? If so, whom, and why?Maybe it’s just good old-fashioned American ingenuity at

THE SECRET OF J. CREW’S SUCCESS

| MCM staff

Like its catalogs and stores, J. Crew’s Website is clean, streamlined, and stylish. And according to David Towers, director of customer relations for

TOY STORY

| MCM staff

Despite some well-publicized snafus regarding holiday fulfillment, if last year’s momentum continues, online toy sales should reach $1.6 billion by 2002,

FOCUS: BABAY PRODUCTS – ibaby.com

| MCM staff

Reviewed Jan. 25, 2:30 p.m., Explorer 5.0 (www.ibaby.com)an offshoot of iVillage.com, an online community for women, iBaby bills itself as “the baby everything

SERVICE With a CYBERSMILE

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By reducing shopping cart abandonment and boosting retention, automated customer service solutions can pay for themselves within monthsWhen Office Depot,

at deadline

| MCM staff

FINGERHUT BAILS OUT MAGRAM, BROWNSTONE On March 10, Fingerhut Cos. bought the inventory, lists, and trademarks of StyleSite Marketing’s Lew Magram and