MCM staff

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APPAREL: statistical overview

| MCM staff

introductionThis month, we debut a series of in-depth market sector reports for the catalog industry. This first 10-page report covers the consumer apparel

APPAREL: statistical overview

| MCM staff

BUYER DEMOGRAPHIC DIFFERENCESThe results of The NPD Group’s American Shoppers Panel show that catalog apparel buyers are from an older demographic group

Pondering postal price hikes

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This month’s questionHow will the proposed postal rate hike affect your catalog circulation and projections?Not surprisingly, most of the small catalogers

FOCUS: BABY PRODUCTS – ibaby.com

| MCM staff

Reviewed Jan. 25, 2:30 p.m., Explorer 5.0 (www.ibaby.com)an offshoot of iVillage.com, an online community for women, iBaby bills itself as “the baby everything

APPAREL: market leaders – SPIEGEL

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Ten years ago, the Spiegel catalog was riding the working women’s wave into the ’90s. Sales soared for the self-dubbed “department store in print” as

A `chicken or egg’ question

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This month’s questionsDid you start out as a store or as a catalog? What made you decide to cross over to the other medium?The legend of the kitchen-table

Sleep easy

| MCM staff

A Catalog Age staffer recently placed an order with the Pottery Barn Kids catalog. In the order package, she received much more than your typical package