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Successories gets back to basics  Dec 01, 1998 10:30 PM By MCM staff

To slash debt and reduce overhead, Aurora, IL-based motivational products manufacturer/marketer Successories put its The Golf Co. from Golf Digest catalog

Information highway robbery  Dec 01, 1998 10:30 PM By MCM staff

Direct marketers lose nearly $100 million a year to fraudulent transactions, according to credit card processor Paymentech. And the losses may skyrocket

Bird Baths  Dec 01, 1998 10:30 PM By MCM staff

A new line of bird baths from Winged Aquatics that sit on the ground-where most birds in the wild find water-is said to attract more species than traditional

10 bright ideas  Dec 01, 1998 10:30 PM By MCM staff

At the recent Fifth Annual Business-to-Business Database Marketing Conference, cosponsored by Catalog Age’s parent company,PRIMEDIA Intertec, and the

Turn Off the TV  Dec 01, 1998 10:30 PM By MCM staff

With the launch of an online version of his Turn Off the TV catalog, president/founder Tim Zier is urging parents to turn on their computers-not to play

Social Studies School Service  Dec 01, 1998 10:30 PM By MCM staff

To better enable teachers to order educational products online, Social Studies School Service (SSSS) in July launched a Web catalog offering nearly 15,000

The domino effect  Dec 01, 1998 10:30 PM By MCM staff

Every silver lining has its cloud-or so the tale of spiritual and Christian gifts cataloger APG-Direct suggests. Stable paper prices and healthy sales

Utilities seek the power of catalogs  Dec 01, 1998 10:30 PM By MCM staff

As in the telecommunications and aviation industries, deregulation among utilities is forcing some electric, water, and gas companies to focus on brand

People  Dec 01, 1998 10:30 PM By MCM staff

Paul F. Robinson has been named chief financial officer of Stamford, CT-based PC Flowers & Gifts, an Internet flower and gift service. Robinson was formerly

Firing Back  Dec 01, 1998 10:30 PM By MCM staff

More support-and acrimony Thank you for having the courage to include your “Editor’s page” on catalog censorship in the September issue. It turned my

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