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Mail Order Medical Supply  Dec 01, 1998 10:30 PM By MCM staff

When Mail Order Medical Supply (MOMS) took its catalog to the Web in July, it didn’t expect gangbuster online sales. “We were somewhat concerned about

Tailoring the text  Dec 01, 1998 10:30 PM By MCM staff

Let’s suppose you come upon an attractive-looking catalog and open it to a random page. Four items are on that page-1) a garment that, in loose art, resembles

The devil made me do it  Dec 01, 1998 10:30 PM By MCM staff

Before we get too caught up in procrastinating on our holiday shopping, it’s time for us to award our favorite Halloween catalog cover. And the lucky

Critical issues & trends  Dec 01, 1998 10:30 PM By MCM staff

Despite the overseas fiscal turbulence that’s been threatening the U.S. economy for months, and before the scandal in Washington came to a head, the participants

800-Trekker sues over porn site  Nov 01, 1998 10:30 PM By MCM staff

Sci-fi novelties cataloger 800-Trekker recently found its good name was being used for cybersmut. For several months, says the catalog’s owner, David

Lifestyle: The next big thing  Nov 01, 1998 10:30 PM By MCM staff

In the late ’80s, “niche marketing” was the name of the game; in the ’90s, “branding” became the magic buzzword. As we approach the 21st century, look

Banana Republic, round 2  Nov 01, 1998 10:30 PM By MCM staff

Ten years after Banana Republic closed its catalog business, the apparel retailer has relaunched the book. In mid-September, the upscale clothing division

Survey says only 15% buy gifts via catalog  Nov 01, 1998 10:30 PM By MCM staff

Gift catalogers are once again in the midst of their peak sales season-yet according to a new survey, only 15% of consumers purchase gifts from catalogs.

People  Nov 01, 1998 10:30 PM By MCM staff

Gail Farlee has joined Chicago-based auto parts cataloger J.C. Whitney as director of customer relations. Formerly a director of telecommunications and

Print & Production  Nov 01, 1998 10:30 PM By MCM staff

Instant gratification. That’s what consumers want in the ’90s, and catalogers aim to please. But for years, mailers have been hard-pressed to get their

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