MCM staff

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Playing by the numbers

| MCM staff

This month’s questionDo you plan to be more aggressive with your catalog circulation for 2000?Who knows if the small catalogers we spoke to this month

The Santa Claus affair

| MCM staff

Just call her Kristine Kringle. When apparel cataloger Lands’ End used two “mystery Santas” as cover models for December catalogs, and launched a Web

OFF ONTO THE SHELF & THE WEB

| MCM staff

Can’t afford a six-figure, customized Web design? Off-the-shelf software may be a viable alternativeWhen Catalog Music Corp. decided to create a Website

Micro Warehouse sold

| MCM staff

To hear Jerome York tell it, the pending acquisition of $2.22 billion computer cataloger Micro Warehouse by an eclectic group of investors is little more

BENCHMARK 2000 MARKETING

| MCM staff

When times are good, budgets typically grow. Reflecting this, more catalogers appear to have increased their spending in many areas of marketing. Take

THE NEW GLOBAL MERCHANT

| MCM staff

Now that you can reach buyers worldwide, make it easy for them to buy from youFor all the hype about the age of Internet commerce – the breathtaking stock