MULTICHANNEL MERCHANT » ARCHIVES FOR
Gift catalogers are once again in the midst of their peak sales season-yet according to a new survey, only 15% of consumers purchase gifts from catalogs.
Gail Farlee has joined Chicago-based auto parts cataloger J.C. Whitney as director of customer relations. Formerly a director of telecommunications and
Instant gratification. That’s what consumers want in the ’90s, and catalogers aim to please. But for years, mailers have been hard-pressed to get their
The Microsofts, Lotuses, Adobes, and other heavy hitters of the estimated $5.6 billion software industry don’t want you to sell software to business customers
Less than four years after acquiring apparel manufacturer Willis & Geiger and transforming it into a catalog, Lands’ End has put the division up for sale.
Catalog creative consultants always proclaim that “b-to-b doesn’t have to be boring,” yet few business mailers support their claim. But ice chest manufacturer
Many catalogers hope to go global, but that goal requires keeping on top of local legal restrictions, mailing regulations, and merge/purge rules. These
It may be hard to imagine the King of High Tech, Sharper Image catalog/retail empire founder Richard Thalheimer, steam-cleaning pet stains out of a carpet,
Before we get too caught up in procrastinating on our holiday shopping, it’s time for us to award our favorite Halloween catalog cover. And the lucky
Mastercard reports that fraud levels are at their lowest levels in 10 years-about 7.7 cents on each $100 transaction. But according to both Visa and Mastercard,