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People  Nov 01, 1998 10:30 PM By MCM staff

Gail Farlee has joined Chicago-based auto parts cataloger J.C. Whitney as director of customer relations. Formerly a director of telecommunications and

Print & Production  Nov 01, 1998 10:30 PM By MCM staff

Instant gratification. That’s what consumers want in the ’90s, and catalogers aim to please. But for years, mailers have been hard-pressed to get their

A license to profit  Nov 01, 1998 10:30 PM By MCM staff

The Microsofts, Lotuses, Adobes, and other heavy hitters of the estimated $5.6 billion software industry don’t want you to sell software to business customers

Willis & Geiger up for sale  Nov 01, 1998 10:30 PM By MCM staff

Less than four years after acquiring apparel manufacturer Willis & Geiger and transforming it into a catalog, Lands’ End has put the division up for sale.

Inquiring minds want to buy  Nov 01, 1998 10:30 PM By MCM staff

Catalog creative consultants always proclaim that “b-to-b doesn’t have to be boring,” yet few business mailers support their claim. But ice chest manufacturer

Adapting to foreign list hygiene  Nov 01, 1998 10:30 PM By MCM staff

Many catalogers hope to go global, but that goal requires keeping on top of local legal restrictions, mailing regulations, and merge/purge rules. These

Pet peeved  Nov 01, 1998 10:30 PM By MCM staff

It may be hard to imagine the King of High Tech, Sharper Image catalog/retail empire founder Richard Thalheimer, steam-cleaning pet stains out of a carpet,

The devil made me do it  Nov 01, 1998 10:30 PM By MCM staff

Before we get too caught up in procrastinating on our holiday shopping, it’s time for us to award our favorite Halloween catalog cover. And the lucky

Fighting credit fraud  Nov 01, 1998 10:30 PM By MCM staff

Mastercard reports that fraud levels are at their lowest levels in 10 years-about 7.7 cents on each $100 transaction. But according to both Visa and Mastercard,

Potpourri gets Back in the Saddle  Nov 01, 1998 10:30 PM By MCM staff

Potpourri Collections, the $35 million parent company of gift catalogs Potpourri and Expressions, and needlecraft titles The Stitchery and Counted Cross

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