MULTICHANNEL MERCHANT » ARCHIVES FOR
I long have preached the doctrine of having an outsider-someone not involved in product acquisition or product description-check catalog copy for logic.
DRESS BARN TO LAUNCH CATALOG Discount women’s apparel retailer Dress Barn has begun recruiting executives for the catalog division it plans to launch
Having a 110-year-old brand name goes a long way in the catalog world. But sometimes history just isn’t enough. So last fall, food cataloger Wolferman’s
Catalogers, like many other types of businesses today, are flocking to the Web, lured by the relatively low cost of entry for this new distribution channel,
As befits a cataloger and retailer of “travel and adventure clothing,” Tilley Endurables isn’t content to kick back and let business take care of itself.
They say that behind every great catalog is a great merchant-many of whom are the owners or founders of the company. In fact, 48% of the participants
INSIGHT BUYS TREASURE CHEST COMPUTERS On Sept. 14, $800 million, Tempe, AZ-based computer cataloger Insight Enterprises bought $50 million competitor
How to build an international infrastructure is one of the most daunting-not to mention expensive-considerations for any cataloger contemplating mailing
Your last two seasons have come in over projection. Unfortunately, the good-natured, “all hands on deck” excitement that has sustained you and the entire
The Michigan Bulb Group of Peoria, IL-based multititle cataloger Foster & Gallagher announced two promotions. Chris Dwyer-Jaroszcwicz, a 13-year veteran