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Missing out on school uniform sales  Oct 01, 1998 9:30 PM By MCM staff

New market opportunities don’t come along every day. Yet one that’s been available for more than a year isn’t drawing many takers. The market is students

Real-time risks  Oct 01, 1998 9:30 PM By MCM staff

Any good business plan includes an analysis of the competition. And in the world of online selling, it’s relatively easy to see how your competitors are

Opinion & Response backword  Oct 01, 1998 9:30 PM By MCM staff

A casket full of cheer As this month’s Benchmark Report on Merchandising (p.129) shows, catalogers continually strive to come up with product that sets

Vanity 800s in peril  Oct 01, 1998 9:30 PM By MCM staff

If you think your vanity 800-number is protected under trademark laws, think again. In mid-July, a New Jersey District Court dismissed liquor cataloger

Omaha Steaks cooks up corporate sales  Oct 01, 1998 9:30 PM By MCM staff

In the two years since Omaha Steaks began building up its corporate sales unit, the $200 million-plus food cataloger’s business-to-business sales have

Moore Medical returns to health  Oct 01, 1998 9:30 PM By MCM staff

As far as Moore Medical Corp.’s stock price is concerned, not much has changed since the end of 1993, when the American Stock Exchange listed its market

Made in Japan, marketed in U.S.  Oct 01, 1998 9:30 PM By MCM staff

An estimated 839,000 Japanese-Americans live in the U.S. today, up 4.2% from 1990, according to New York marketing agency Kang & Lee. And that number

Patagonia, Fall 1997  Sep 01, 1998 9:30 PM By MCM staff

The Patagonia catalog has always been about powerful imagery, and making that imagery grab the reader, tell a story, and sell a product. And throughout

Northwest River Supplies, Paddlesports Equipment Guide  Sep 01, 1998 9:30 PM By MCM staff

‘Boy, this is attention-getting,” says one judge in reference to the cover of the 25th Anniversary edition of the Northwest River Supplies (NRS) Paddlesports

The Cottura Catalog, 1997/98 Edition  Sep 01, 1998 9:30 PM By MCM staff

Each year, The Cottura Catalog seems to get better. This year, judges are wowed right off the bat by the odd shape and the imaginative cover of this Silver

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