Taking on the USPS

| MCM staff

The postal rate increase was implemented in January, but that’s not stopping the Alliance of Nonprofit Mailers from trying to overturn the price hike.

BENCHMARK’99

| MCM staff

Reflecting the ever-growing importance of database marketing to the catalog industry, this year we’ve broken out a separate database marketing benchmark

Catalog Awards

| MCM staff

Judges of the 14th Annual Catalog Awards named 75 finalists in 25 categories from a field of 320 entries. Additional finalists in the online and international

Corrections

| MCM staff

In “Here, or over there?” on p. 43 of our March 1 issue, we reported that Lands’ End’s sales from the U.K. were 40 million and its sales from Japan were

Get ’em when they’re young

| MCM staff

How do you sell to kids and teens online when most don’t have credit cards? ICanBuy.com, a new online service, lets parents use Visa or MasterCard credit

Listings

| MCM staff

LET’S MOTOR The 110,975 active subscribers to MotorHome magazine spend an average of 81,100 on their RVs. Subscribers are health-conscious, educated individuals

Cyber location shots

| MCM staff

Let’s face it: Not everyone has the deep pockets of a Saks Fifth Ave. or a Neiman Marcus to whisk models, photographers, and staff off to exotic locations

Insight aims for 1-to-1 via e-mail

| MCM staff

With the increasing use of e-mail promotions, customers’ e-mailboxes are growing as cluttered as their physical mailboxes. To set its e-mail apart from

Basic terminology

| MCM staff

RFM analysis: Selecting panels of buyers or prospects for promotions based on permutations of historical recency, frequency, and monetary value, among

The Seinfeld curse?

| MCM staff

As the industry awaits the fate of cataloger/retailer J. Peterman, which narrowly escaped bankruptcy liquidation in March (see story on p. 5), we have