MCM staff

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VIKING’S IRWIN HELFORD TO RETIRE

| MCM staff

Viking Office Products chairman Irwin Helford, who took over a $13 million office supplies catalog in 1984 and turned it into a $1.7 billion industry

NO FIGHTING THE POSTAL SERVICE

| MCM staff

In the wake of the July 27 ruling rejecting the Alliance of Nonprofit Mailers’ lawsuit against the U.S. Postal Service, Jerry Cerasale, senior vice president,

Sensible, with flashes of brilliance

| MCM staff

Looking through the pages of Catalog Age’s 1999 Annual Gold Award catalog winners, I have the comfortable feeling that sensible and straightforward descriptions

Before you MOVE

| MCM staff

Few people like moving – and even fewer like moving their catalog warehouses. These tips may buy you space and time before you have to make the big move.-

FIRING BACK: You snooze, you lose

| MCM staff

When the Catalog Age staffers picked our brilliant ideas for new catalogs in the Backword section of the June issue, senior managing editor Sherry Chiger

`How can I reduce my load time?’

| MCM staff

The largest component of a Web page, and the part that makes download time the longest, is the graphics. The easiest way to reduce the download time is

FIRING BACK: High-flying emporium

| MCM staff

If you are stuck on an airplane and decide to pass the time shopping with an inflight catalog, make sure you read the entire book carefully. The High