A super service story

| MCM staff

Imagine paddling down the mighty Colorado River, four days into an 18-day rafting trip, when suddenly the inner tube on the raft holding your provisions

Muchas gracias

| MCM staff

Isla, a catalog of gifts from and inspired by Puerto Rico, has a unique referral program. The company encourages customers to bring the catalog to a library

Cover

| MCM staff

J. CREW TO PHASE OUT CLIFFORD & WILLS Having failed to find a buyer for its 74 million Clifford & Wills women’s apparel catalog, cataloger/retailer J.

Not as much business as usual

| MCM staff

Only 55% of the publicly traded business-to-business and computer catalogers tracked by Catalog Age and Boston investment bank Ulin & Holland reported

Taking on the USPS

| MCM staff

The postal rate increase was implemented in January, but that’s not stopping the Alliance of Nonprofit Mailers from trying to overturn the price hike.

BENCHMARK’99

| MCM staff

Reflecting the ever-growing importance of database marketing to the catalog industry, this year we’ve broken out a separate database marketing benchmark

Catalog Awards

| MCM staff

Judges of the 14th Annual Catalog Awards named 75 finalists in 25 categories from a field of 320 entries. Additional finalists in the online and international

Corrections

| MCM staff

In “Here, or over there?” on p. 43 of our March 1 issue, we reported that Lands’ End’s sales from the U.K. were 40 million and its sales from Japan were

Get ’em when they’re young

| MCM staff

How do you sell to kids and teens online when most don’t have credit cards? ICanBuy.com, a new online service, lets parents use Visa or MasterCard credit

Listings

| MCM staff

LET’S MOTOR The 110,975 active subscribers to MotorHome magazine spend an average of 81,100 on their RVs. Subscribers are health-conscious, educated individuals