MCM staff

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Fall looking good

| MCM staff

Coming off a relatively positive spring season, catalogers are gearing up to end the last fall/holiday season of the ’90s on a high note-and mailing more

A Web-only

| MCM staff

Many computer buyers prefer to serve themselves by shopping on the Web, and computer marketers are more than happy to comply. In fact, cataloger/retailer

new catalogs

| MCM staff

Magellan’s Women’s Edition to better serve its substantial portion of female customers, travel gear cataloger Magellan’s has launched a title especially

Better ways to pack it in

| MCM staff

If you haven’t examined your packing processes in the past few years, chances are your methodologies could use some improvement. Below, a few packing

Our brillliant ideas…

| MCM staff

If we had a nickel for every time a Catalog Age staffer spouted off an idea for a new catalog, we’d have practically enough money to buy a new coffee

Finding signs of improvement

| MCM staff

A print review of a Website is by its nature unfair. By the time the review hits readers’ desks, the Website in question may have changed-hopefully for

merchandise

| MCM staff

UPDATABLE ORGANIZERS FlexAddress Systems now offers an updatable organizer, which includes address fields that peel away to make room for new, updated

listings

| MCM staff

New Lists HEALTH-MINDED The 229,957 buyers of The Mayo Clinic Family Health Book are mostly men interested in personal health.Cost: $90/MSelects: recency,

people

| MCM staff

Dodgeville, WI-based Lands’ End has named Sidney C. Mashburn vice president of design; James D. Fielding, vice president of general merchandising for