One-to-one printing evangelists

| MCM staff

The Print on Demand Initiative (PODi), a nonprofit group involving some 40 high-tech production technology developers and manufacturers, including Adobe,

Damark takes the long view

| MCM staff

What better way to retain customers than to make them members of a buyers club. At least, that was Damark International’s philosophy when it began refocusing

Forecasters predict a blue year

| MCM staff

In this era of increasing technology and cold impersonality, you might expect the hot colors of the next year to be cold metallics and steely grays. But

At Deadline

| MCM staff

GENESIS DIRECT DOWNSIZES After building a stable of more than 30 catalogs over three years, Genesis Direct announced on Feb. 3 that it would sell all

Listings

| MCM staff

CHILDREN’S BOOK BUYERS The 22,903 buyers of children’s books from A Common Reader catalog are affluent and well-educated parents, grandparents, and gift-givers

PAGE DENSITY

| MCM staff

Andrea Lawson Gray: If “authority” is integral to your positioning, you’ll need longer copy blocks and larger photographs, perhaps with insets, to show

Killing 200 birds with one stone

| MCM staff

You’ve heard the old joke: A fellow walks into a store. On the shelves are boxes and bags of salt. Salt everywhere. “You have a lot of salt here,” he

Pardners in cataloging

| MCM staff

Five years after launching a catalog to support its programs, the Texas Parks & Wildlife Department (TPWD) handed over operation of its Texas Parks &

Catalogers going to extremes

| MCM staff

In 1996, the Winter Olympics featured snowboarding as a medal event for the first time-a sure sign that “extreme sports” have gone mainstream. Another

People

| MCM staff

J. Michael Wolfe, the president of Longmont, CO-based Concepts Direct, was elected to the cataloger’s board of directors. The company also hired J. Benjamin