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Creating the instant impulse to buy  Aug 01, 1998 9:30 PM By MCM staff

If you had your druthers, would you rather sell or describe? n Careful, now. Before any “of course” knee-jerk response, consider: We’re in the catalog

Walter Drake lends a hand  Aug 01, 1998 9:30 PM By MCM staff

A year after acquiring the Walter Drake catalog of personalized gifts, Foster & Gallagher (F&G) is using the title to boost sales of and supply merchandise

Calender  Aug 01, 1998 9:30 PM By MCM staff

August 1-5 San Francisco International Gift Fair. George Little Management. George R. Moscone Convention Center, San Francisco. For more information,

Nabisco shelves gifts book  Aug 01, 1998 9:30 PM By MCM staff

The Nabisco Direct catalog of branded gifts has become the victim of its $8.7 billion parent firm’s new corporate strategy. In May, at the order of Nabisco

Gifts book redesigns and redefines  Aug 01, 1998 9:30 PM By MCM staff

A month ago, if Janet Thompson, vice president of The San Francisco Music Box Co. catalog, had met the Wizard of Oz, she probably would have asked for

Backword  Aug 01, 1998 9:30 PM By MCM staff

Alternatives to alternative media I read the article “Best bets for prospecting” by Jack Schmid in the April 15 issue twice and liked it both times. I

People  Jul 01, 1998 9:30 PM By MCM staff

Fingerhut Companies named William Lansing, currently vice president of business development for General Electric Corp., as president. He will focus on

Lists & databases  Jul 01, 1998 9:30 PM By MCM staff

Judging by the results of the 1998 Catalog Age Benchmark Report on Lists and Databases, catalogers’ comfort level with renting their house file is increasing,

Paper prices to rise  Jun 01, 1998 9:30 PM By MCM staff

Prices for coated groundwood, freesheet, and supercalendered (SC) paper grades are expected to rise on July 1 and possibly again on Oct. 1. Paper mills

People  Jun 01, 1998 9:30 PM By MCM staff

Claire’s Stores named Brian Doyle president/chief operating officer of Just Nikki, an apparel catalog for teenage girls and young women. Before joining

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