Who ya gonna call?

| MCM staff

A telemarketing campaign can boost a business-to-business cataloger’s sales significantly, but calling individual customers isn’t cheap. Many business

B-to-B spending spree

| MCM staff

Catalogers completed 28 transactions during the fourth quarter of 1998, compared to 29 deals the previous fourth quarter. But whereas business-to-business

Marketing Benchmark’99

| MCM staff

Catalogers must have taken the phrase “if it ain’t broken, don’t fix it” to heart. Although the Internet has persuaded some catalogers to alter their

In praise of space ads

| MCM staff

For years, space ads have been a valuable source for new names, with venerable catalogers such as Blair Corp. and Lillian Vernon relying largely on newspaper

Illume

| MCM staff

With more and more people burning for candles, it’s no wonder that manufacturer/wholesaler/retailer Illume has exceeded response expectations with its

Inspired By…

| MCM staff

Kimber Bishop-Yankee has found a way to “promote the self-esteem of women”-and get paid for it. In November she launched Inspired By…, a Berkley, MI-based

Cover at deadline

| MCM staff

TEEN APPAREL CATALOG SHUTTERS Just Nikki, a teen apparel catalog launched by retailer Claire’s Stores in February 1998, mailed its last book in mid-November.