The 10 Best Catalog Loyalty Tools
We won’t waste your time nattering on about why creating customer loyalty is so important, and why loyalty programs are critical. If you’ve made it this
MCM staff
new Web catalogs
Guess? to encourage Web surfers to buy from its new Website, Guess?, the Los Angeles-based casual apparel manufacturer/retailer, is offering free second-day
The Consumer catalog shopping survey
Catalog Age has been doing primary research on the catalog industry for the past 15 years. In fact, we do more research on the catalog business (nine
People
Mike Ruprich was named CEO of Newark Electronics, the U.S. catalog division of British electronic and industrial components distributor Premier Farnell.
ask the experts
Tim Choate is president/CEO of FreeShop.com, a Seattle-based online source of free offers and special deals from major marketers.When customers join your
New Lists
ROCK ‘N’ ROLL COLLECTORS The 52,931 Vroom catalog buyers, 58% of whom are women, spend an average of $70 per order on collectible and licensed products
Operations BENCHMARK’99
Welcome to the 1999 Catalog Age Benchmark Report on Operations, the third in a series of exclusive surveys produced this year by the staff of Catalog
backword
Georgia on their minds For certain, it’s getting harder and harder to find new catalog products. Now it seems mailers can’t even count on local heroes
Amazon.com expansion continues
Online bookseller Amazon.com hopes it can sell Prozac and Pepto-Bismol over the Internet the way it now sells John Grisham novels.Not content to sell
Corrections
In “Here, or over there?” on p. 43 of our March 1 issue, we reported that Lands’ End’s sales from the U.K. were 40 million and its sales from Japan were