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At deadline  Jun 01, 1998 9:30 PM By MCM staff

RATE COMMISSION REDUCES POSTAGE HIKE On May 11, the Postal Rate Commission (PRC), the independent government agency that has deliberated over the U.S.

ONLINE TECHNOLOGY: Gaining cyberspeed  Jun 01, 1998 9:30 PM By MCM staff

Website developers are technologically able to add interactive graphics, audio, and full-motion video to catalogers’ Websites-but are consumers technologically

Territory Ahead chases women  Jun 01, 1998 9:30 PM By MCM staff

Who is Isabella Bird? Travel buffs may know Isabella Bird as a turn-of-the-century adventure writer. But for catalog shoppers, her name will be synonymous

Shopping for miles  Jun 01, 1998 9:30 PM By MCM staff

According to Inside Flyer magazine, nearly half of the 40 million worldwide participants in frequent flier programs have access to the Internet. So 1-800-Flowers,

Backword  Jun 01, 1998 9:30 PM By MCM staff

In putting together our Cataloging 2001 theme issue, we hit up many catalogers, consultants, suppliers, and other industry experts for their professional

Online catalogers unite  Jun 01, 1998 9:30 PM By MCM staff

Too many Internet surveys lack information catalogers need to make Web-related business decisions. “There really is no place we can go to talk about our

Varsity cheers on two spin-offs  Jun 01, 1998 9:30 PM By MCM staff

Varsity Spirit Corp. is branching out from the football field to the recital hall. The $54 million cataloger, whose core book sells uniforms for cheerleading

SOHO, so good  Jun 01, 1998 9:30 PM By MCM staff

By 2001, many more business-to-business catalogers are expected to target the small office/home office (SOHO) market. “It’s clear the home has become

Montgomery Ward’s new alias  Jun 01, 1998 9:30 PM By MCM staff

When ValueVision International, the nation’s third-largest TV home shopping network, bought the Montgomery Ward Direct catalog from Fingerhut two years

Life after Brainstorms  Jun 01, 1998 9:30 PM By MCM staff

Anatomical Chart Co. president Marshall Cordell, who last September sold his $12 million Brainstorms novelties catalog to multititle mailer 800-Trekker,

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