Vanity 800s in peril

| MCM staff

If you think your vanity 800-number is protected under trademark laws, think again. In mid-July, a New Jersey District Court dismissed liquor cataloger

Moore Medical returns to health

| MCM staff

As far as Moore Medical Corp.’s stock price is concerned, not much has changed since the end of 1993, when the American Stock Exchange listed its market

Made in Japan, marketed in U.S.

| MCM staff

An estimated 839,000 Japanese-Americans live in the U.S. today, up 4.2% from 1990, according to New York marketing agency Kang & Lee. And that number

Patagonia, Fall 1997

| MCM staff

The Patagonia catalog has always been about powerful imagery, and making that imagery grab the reader, tell a story, and sell a product. And throughout

A nonprofit catalog quandary

| MCM staff

Something’s got to change for the nonprofit catalog business of the Windsor, CA-based National Women’s History Project (NWHP).For the past five years,

Magic Attic Club, Fall 1997

| MCM staff

‘I loved this catalog,” exclaims one judge. “It’s a simple, well-presented concept that conveys inclusion, fun, and quality product.”Indeed, the Magic