Hanna Andersson, Holiday 1997

| MCM staff

A striking cover, a highly developed merchandise line, an enviable ability to stay true to its mission and positioning, and a complete offering of impressive

WINNERS AND FINALISTS

| MCM staff

p. 70 Apparel Over $100 Gold: Patagonia, Fall 1997 Silver: no award Finalist: Tilley Endurables, 1997p. 71 Apparel Under $100 Gold: no award Silver: The

In pursuit of excellence

| MCM staff

Since 1986, the Annual Catalog Awards have been recognized as the top honor of the catalog industry. And while catalog marketing has changed significantly

McFeely’s Square Drive Screws, 97D

| MCM staff

You’d think just the name “McFeely’s Square Drive Screws” would be enough to get attention, but this Silver Award-winning catalog’s whimsical illustrated

Dealmakers rev up again

| MCM staff

Second-quarter merger and acquisition activity was up 36% from this time last year and up 76% from the first quarter of ’98. Catalogers completed 30 transactions

PC Zone gets down to business

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Computer cataloger Multiple Zones International is tapping into the small office/home office (SOHO) market by mailing its first business-to-business catalog.

Backword & Response

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Santa Paws? It’s never too soon to start thinking about decorating your dog for the holidays, and the Casual Living gift catalog has the perfect solution.

Bavarian Autosport, 1997-98

| MCM staff

Who wouldn’t want their car to look like this?” asks one of the judges about the cover image of the Silver Award-winning Bavarian Autosport catalog. The

People

| MCM staff

Micron Electronics announced three appointments: David Burcham to senior vice president and general manager, consumer and small business; Harry Heisler

Page 10

| MCM staff

FINGERHUT TO BUY ARIZONA MAIL ORDER, LAUNCHES YOUTH CATALOG Fingerhut, whose $1.5 billion catalog business sells predominately electronics, housewares,