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How to Dominate the First 100 Days in a Foreign Market  Jan 28, 2013 4:27 PM By MCM staff

Expanding into new regions is an essential growth strategy for many B2B companies, but it’s not easy to get it right. There are many factors to consider, from finding the right skills to getting your marketing activities aligned to local cultures and customer needs. This infographic from Marketo will help guide you through your priorities in the first 100 days of your international market expansion.

How Mobile Devices Change Consumer Shopping Behavior  Jan 28, 2013 3:39 PM By MCM staff

According to research by Yesmail Interactive, smartphone and tablet owners are more compelled to shop online than people who don’t own mobile devices. Yesmail’s research shows that 42.9% of mobile device owners shop online at least once per month, versus 32.6% of people without mobile devices. Check out the infographic below to see more findings from Yesmail’s research.

Ecommerce Could Grow up to 12% in 2013  Jan 28, 2013 10:48 AM By MCM staff


4 Customer Service Metrics for the Contact Center for 2013  Jan 27, 2013 8:55 AM By MCM staff


Belk’s 5 Observations on the Journey to Retail Revolution  Jan 24, 2013 8:09 AM By MCM staff

In this video from the National Retail Federation, Belk Chairman and CEO Thomas Belk Jr offered attendees at NRF Annual Convention & EXPO in New York five observations, not all lessons learned, but honest admissions and tips that any retailer – whether ahead of the curve in the digital revolution or still catching up – can appreciate.

Search and Deploy: The B2B Marketing Trends of 2012  Jan 23, 2013 4:29 PM By MCM staff

The digital marketing landscape has drastically shifted in the last year, and therefore so have online marketing strategies. Optfiy’s infographic on B2B online marketing trends in 2012 includes findings from its research around Google’s search market share, Google’s “Not Provided” update, trends in paid search, traffic and leads from social media, and more.

Intelligrated CEO Says Multichannel Retail Drives Distribution and Fulfillment Evolution  Jan 23, 2013 9:47 AM By MCM staff

In a video blog from ProMat 2013, Intelligrated CEO Chris Cole reflects on conversations on the show floor. Key topics of discussion include the impact of multichannel retail on distribution and fulfillment operations and continued focus on upgrading aging equipment for increased productivity.

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Facebook Referrals Finally Spark Ecommerce Holiday Shopping  Jan 22, 2013 11:57 AM By MCM staff


How Targeted Media Helped Acer Increase Sales 138%  Jan 22, 2013 11:37 AM By MCM staff

Computer hardware and technology provider Acer America was looking for new ways to reach customers at touch points outside of its own ecommerce site to promote their new TimelineX notebook family, and increase awareness and sales. Here’s how Acer worked with HookLogic to increase sales via 138%.

Tablets See Record in Searches, Surpassing Mobile Ad Spend  Jan 22, 2013 9:53 AM By MCM staff

The Search Agency, an online marketing firm and independent search marketing agency, released its quarterly State of Paid Search Report, which, among other findings, reports that smartphones and tablets drove 23 percent of total clicks in the fourth quarter of 2012, an 89 percent increase year over year.

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