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5 Day Delivery FAQs  Oct 07, 2011 12:04 AM By Melissa Dowling

Mailers have plenty of questions about five-day postal delivery; here are some answers to just a few

How Steve Jobs Changed the Catalog and Ecommerce Industries  Oct 06, 2011 9:50 PM By Melissa Dowling

As the accolades pour in for Steve Jobs, who died yesterday after an epic battle with pancreatic cancer, it

Why Marketing 3.0 Puts the Customer in Charge  Oct 04, 2011 8:48 PM By Melissa Dowling

Marketing 1.0 was all about the product. Marketing 2.0 was all about the customer. So what’s Marketing 3.0? It’s collaborative, says Dr. Marjorie Kalter, academic program director and clinical professor at New York University. “Like it or not, the customer is in charge,” Kalter said in a presentation at the DMA 2011 Annual conference in Boston Oct. 3.

Postal’s progress  Oct 03, 2011 9:30 PM By Melissa Dowling

When I first heard the U.S. Postal Service was launching a summer program offering mailers a discount for using QR codes, I was more than a little skeptical

Innovative Email Strategies: Bulletproofing and Bake-offs  Sep 26, 2011 8:04 PM By Melissa Dowling

When it comes to email marketing, the best thing for merchants to test 10 years ago was the subject line, according to Ryan Urban, director of acquisition for men

Sur La Table Sold  Sep 21, 2011 10:34 PM By Melissa Dowling

Gourmet kitchenware merchant Sur La Table has been acquired by investment bank Investcorp.

Tips For Mastering Mobile Commerce  Sep 15, 2011 11:15 PM By Melissa Dowling

Looking to go mobile? Just showing up is a large part of the battle, according to Amy Africa, chief imagination officer of ecommerce consultancy Eight by Eight.

Bill Bass’ Lessons Learned in Cross-Channel Retailing  Sep 15, 2011 8:41 PM By Melissa Dowling

Ecommerce is not just another store, according to Bill Bass, president of direct for apparel/food gifts merchant Charming Shoppes. Nor is ecommerce a cheaper marketing channel

MCM 100 Sneak Peak: The Top 10 Women’s Apparel Merchants  Aug 11, 2011 10:34 PM By Melissa Dowling

The recession has not been kind to the women

Newport Corp. Buys Two Offshore Companies  Jul 14, 2011 8:18 PM By Melissa Dowling

Newport Corp., which manufactures and markets lab instruments and laser technology products, has acquired two overseas businsesses.

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