MULTICHANNEL MERCHANT » ARCHIVES FOR MELISSA DOWLING
Mailers have plenty of questions about five-day postal delivery; here are some answers to just a few
As the accolades pour in for Steve Jobs, who died yesterday after an epic battle with pancreatic cancer, it
Marketing 1.0 was all about the product. Marketing 2.0 was all about the customer. So what’s Marketing 3.0? It’s collaborative, says Dr. Marjorie Kalter, academic program director and clinical professor at New York University. “Like it or not, the customer is in charge,” Kalter said in a presentation at the DMA 2011 Annual conference in Boston Oct. 3.
When I first heard the U.S. Postal Service was launching a summer program offering mailers a discount for using QR codes, I was more than a little skeptical
When it comes to email marketing, the best thing for merchants to test 10 years ago was the subject line, according to Ryan Urban, director of acquisition for men
Gourmet kitchenware merchant Sur La Table has been acquired by investment bank Investcorp.
Looking to go mobile? Just showing up is a large part of the battle, according to Amy Africa, chief imagination officer of ecommerce consultancy Eight by Eight.
Ecommerce is not just another store, according to Bill Bass, president of direct for apparel/food gifts merchant Charming Shoppes. Nor is ecommerce a cheaper marketing channel
The recession has not been kind to the women
Newport Corp., which manufactures and markets lab instruments and laser technology products, has acquired two overseas businsesses.