Meet the 2011 Multichannel Merchant of the Year: Filson
How do you get to be Catalog of the Year? You have to nail every aspect of catalog marketing, from an enticing cover, compelling creative, captivating and salesworthy copy, to a solid marketing strategy and superior service. And Filson
Great Ideas From GreatGardenPlants.com VP
GreatGardenPlants.com launched in late 2007, which in hindsight was not the best time to start up a business. Yet the company has been thriving ever since, thanks to plenty of online innovation
Deal–Of-The-Day Programs For the Contact Center
Website promotions that offer daily deals are hot, but can you implement them in your call center? Absolutely, according to Chris Hansen, vice president of horticultural products merchant GreatGardenPlants.com
PRC May cause Fresh Postal Pain
The PRC’s Annual Compliance Determination for fiscal 2010 found that rates for Standard Mail flats are not in compliance with the 2006 Postal Accountability and Enhancement Act
MCM OUTLOOK: 6 Trends for 2011
Advancing technologies, shifting consumer shopping patterns and priorities, and new economic realities are all fast changing the way multichannel retailers
PRC Submits Advisory on Five-Day Postal Delivery
The Postal Regulatory Commission just issued its advisory opinion on the U.S. Postal Service
How B-to-B Merchants Can Take a Page from Consumer Catalog Creative
Many business-to-business merchants design their catalogs using a
Is Google Instant a Quick Hit?
Google was busy last month: In addition to its Gmail
Tips to Get You Moving on Mobile Marketing
Looking to reach more mobile customers? One thing you should not do is try to jam your regular website onto a mobile site