A great brand is one in which customers want to be a part of, according to one MCM Awards judge. The Spring 2009 edition of the Spanx catalog exemplifies this concept, and helped the marketer of bodyshapers, foundation garments and slimming intimate apparel win a Silver in the Apparel Over $20 Million category.
The Largest Multichannel Merchant companies got a little smaller in 2009. No real surprise, given that it was one of the worst retail years on record,
You never have to teach a child to innovate, according to Bob Googe, cofounder/CEO of Jittery Joe
If you don
Friendly fraud now accounts for one-third of total fraud losses for merchants that accept online payments, according to Bob Botelle, executive vice president, merchant services, for payments management company Litle & Co.
You already know that credit cards aren
Facebook is now trading a staggering 5 billion pieces of content a week. So how are merchants taking advantage of the social phenomenon?
Speaking at the Merchant Risk Council
You might think a 54-year-old cataloger that started out selling products to serve the local Amish community and others without electricity would be the last merchant to embrace social media.