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MCM Awards: Lighthearted Copy, Infectious Quirkiness, Define Spanx  Jul 06, 2010 9:02 PM By Melissa Dowling

A great brand is one in which customers want to be a part of, according to one MCM Awards judge. The Spring 2009 edition of the Spanx catalog exemplifies this concept, and helped the marketer of bodyshapers, foundation garments and slimming intimate apparel win a Silver in the Apparel Over $20 Million category.

MCM 100: The List is In  Jul 01, 2010 9:30 PM By Melissa Dowling

The Largest Multichannel Merchant companies got a little smaller in 2009. No real surprise, given that it was one of the worst retail years on record,

Live From RMC: The Perks of Being Jittery Joe’s  May 26, 2010 9:15 PM By Melissa Dowling

You never have to teach a child to innovate, according to Bob Googe, cofounder/CEO of Jittery Joe

Live From the National Catalog Forum: Catalogs Must Communicate With Congress  Apr 14, 2010 8:17 PM By Melissa Dowling

If you don

Live from the MRC Conference: Foiling Friendly Fraud  Mar 22, 2010 9:11 PM By Melissa Dowling

Friendly fraud now accounts for one-third of total fraud losses for merchants that accept online payments, according to Bob Botelle, executive vice president, merchant services, for payments management company Litle & Co.

Live from the MRC Conference: A Primer on E-commerce Payment Strategies  Mar 18, 2010 7:12 PM By Melissa Dowling

You already know that credit cards aren

Live from the MRC Conference: How Social Media is Moving the E-commerce Needle  Mar 18, 2010 7:02 PM By Melissa Dowling

Facebook is now trading a staggering 5 billion pieces of content a week. So how are merchants taking advantage of the social phenomenon?

Live from the MRC Conference: Visa Economist Provides Economic Outlook  Mar 18, 2010 6:50 PM By Melissa Dowling

Speaking at the Merchant Risk Council

How Lehman’s Uses Social Media  Sep 22, 2009 12:40 AM By Melissa Dowling

You might think a 54-year-old cataloger that started out selling products to serve the local Amish community and others without electricity would be the last merchant to embrace social media.

Live From NEMOA: Miles Kimball’s Krangel on Staying Alive  Sep 21, 2009 7:39 PM By Melissa Dowling

Ledyard, CT

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