Melissa Dowling

Sales from holiday 2008

| Melissa Dowling

Steep discounts. Cheap shipping. Free shipping. Multichannel merchants pulled out the stops to try to get consumers to spend money this past holiday season.

Live From Internet Retailer: Lessons Learned From Holiday 2008

| Melissa Dowling

What did online industry watchers learn from this past holiday season, aside from the fact that sales for many were lagging? Plenty. In her session at Internet Retailer’s Web Design conference on Jan. 21, Lauren Freedman detailed several e-commerce customer service initiatives her consulting firm, The E-tailing Group, is seeing more of.

What matters most, now

| Melissa Dowling

With the price of postage, paper and raw goods, plus the recessionary economy, multichannel merchants should be very worried about pricing. They are: