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MULTICHANNEL MERCHANT » ARCHIVES FOR MELISSA DOWLING
We all know providing customer service is a big deal. But a great customer experience is even more crucial in a down economy
Most merchants want to be green, in theory. But if being green means increasing costs for the long term, the notion can
Considering using home-based call center agents? Why not
Steep discounts. Cheap shipping. Free shipping. Multichannel merchants pulled out the stops to try to get consumers to spend money this past holiday season.
Store shopping is all about the experience. So how do you create that retail experience online, starting right from your landing page?
What did online industry watchers learn from this past holiday season, aside from the fact that sales for many were lagging? Plenty. In her session at Internet Retailer’s Web Design conference on Jan. 21, Lauren Freedman detailed several e-commerce customer service initiatives her consulting firm, The E-tailing Group, is seeing more of.
How does a merchant select a company to redesign its Website? Very carefully — especially in this economy.
Home shopping giant QVC aims to engage online customers in a multimedia shopping experience, said Ivy Chin, its vice president, architecture, design, and video, at Internet Retailer’s Web Design conference.
For high-end retailer Neiman Marcus, it’s all about the merchandise. But how you present that merchandise and engage the customer online is critical, according to Lindy Rawlinson, vice president of Web operations and new business for Neiman Marcus Direct.
With the price of postage, paper and raw goods, plus the recessionary economy, multichannel merchants should be very worried about pricing. They are: