Melissa Dowling

SHORT ORDER

| Melissa Dowling

The fact that gifts cataloger Lillian Vernon laid off 25% of its staff on Dec. 20 was a sure sign that this was not going to be a great season. It was,

Critical Issues and Trends

| Melissa Dowling

Increasing competition from manufacturers and retailers entering the catalog and Web selling channels was ranked the second most pressing marketing concern

Co-ops crippling catalog list business

| Melissa Dowling

How are catalog list owners like the U.S. Postal Service? Both keep raising prices to make up for business shortfalls. And catalogers can’t ignore this vicious cycle, Bill LaPierre told attendees of the NEMOA conference in Portland, ME, in September.

Live from DMA: Kenneth Cole’s Major Production

| Melissa Dowling

Chicago–Did you ever wonder why shoes manufacturer/marketer Kenneth Cole is called Kenneth Cole Productions? In his keynote address at the DMA annual conference, Kenneth Cole himself detailed how he started the company 25 years ago.

Live from DMA: Greco on Self-Regulation Challenges

| Melissa Dowling

Chicago–Direct marketers face a lot of challenges these days, but perhaps the most pressing, according to DMA president/CEO John Greco, is state “do-not-mail” legislation. In his Oct. 15 keyout address at the DMA’s annual conference here, Greco noted that if any of the proposed do-not-mail laws pass, “we believe a lot of consumers will sign up, even if the reason don’t make sense.”