Post By Dr. Melody King

Pinterest Rapidly Becoming a Marketer-Friendly Haven for Product Videos  Mar 16, 2014 8:34 PM By Dr. Melody King

Will we soon see the day when marketers get more excited about placing their product videos on Pinterest than on Facebook?

Reach Facebook Users with New Autoplay Video  Feb 17, 2014 3:32 PM By Dr. Melody King

Facebook’s autoplay feature is a boon to marketers who are trying to attract more eyeballs and generate more sharing on Facebook. It’s a relatively low-key way of delivering video about products or brands without causing users to be annoyed by an “intrusive” video popping up unexpectedly (and noisily) on a webpage they’re reading.

Video Puts a Human Face on Customer Service  Dec 20, 2013 2:40 PM By Dr. Melody King

Many online retailers are discovering the role video can play in enhancing their customer service program, while also helping reduce costs in this area. Here are five ways you can incorporate video into your website to strengthen your customer service, and avoid having small issues flare up into major PR and social media nightmares.

6 Ways to Make Your Videos Holiday-Ready  Sep 28, 2013 6:39 PM By Dr. Melody King

Getting your videos decked out for the holidays is fairly effortless and takes little time. Here are a few suggestions to get you started.

Instagram and Twitter Fuel Consumer Excitement for Video  Aug 07, 2013 9:19 AM By Dr. Melody King

What’s the implication of these developments for merchants? It tells you that online services recognize that users are very excited about both watching videos and creating them. The fact that two of the most popular social communities are welcoming video speaks volumes.

Video Adds Value to Ecommerce Marketing  Jul 01, 2013 12:48 PM By Dr. Melody King

Video can be used to promote products after people have visited your site and/or placed an order, with an incentive to make another purchase. It can also be used to attract visitors to your site as they’re surfing the web or conducting web searches for specific items.

Make Pinterest the New Home for Your Videos  Apr 22, 2013 5:44 PM By Dr. Melody King

No doubt you’ve already seen the value of Pinterest in your online marketing efforts – but have you explored adding product videos to your pinboard, in addition to images?

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