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Studies show that nearly 90% of professionals believe big data is a game changer for today’s hyper-competitive marketplace. See what big data is teaching retailers about their customers.
An average of 67 percent of all online shopping carts are being abandoned, leaving behind billions of dollars in lost revenue for retailers. But by understanding what online shoppers value most – simplicity, transparency and personalization – retailers can convert shopping cart negligence into sales.
By all accounts, the 2008 holiday shopping season is poised to be one the most challenging in recent memory. But perhaps the silver lining in this cloud is the fact
Internet marketers have long grappled with two seemingly opposite challenges: how to personalize online content for visitors while preserving their privacy.