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Post By Zeke Hamdani


The Commandments For Conversion Is Written On Tablets  Jul 09, 2016 5:33 PM By Zeke Hamdani

Many retailers face the problem of not understanding how to address tablets. Should they see full websites or be directed to mobile sites? What’s the best way to develop responsive sites for them? Here’s how you can best convert your tablet commerce shoppers.

Making The Most Of Mobile: Device Integration For Consistency  Jun 06, 2016 1:48 PM By Zeke Hamdani

Mobile commerce accounts for 30% of all U.S. ecommerce and is expected to grow at a rate almost triple that of the entire domestic ecommerce sector. See what ways retailers are using mobile to engage with customers.

Automating Authenticity: Use Marketing Automation To Help Customers Convert  Apr 26, 2016 2:20 PM By Zeke Hamdani

In the B2B space, marketing automation is routinely used to customize messaging and campaigns, shepherding prospects through the sales pipeline largely on autopilot. At the same time, B2C marketing capabilities have kept pace and solutions are available today that use similar advancements in customer behavior intelligence advised by data. What exactly does marketing automation for retailers look like?

Winning Customer Loyalty Through Omnichannel Loyalty Perks  Mar 04, 2016 1:59 PM By Zeke Hamdani

In a market where your most valuable customers are omnichannel, how integrated is your membership program? Here are some tips that will make your customers be happy members of your brand.

How to Win Over the Hearts, Minds, and Business from Millennial Shoppers  Jan 07, 2016 1:28 PM By Zeke Hamdani

Generational gaps are nothing new. Baby boomers faced parents who didn’t understand the Beatles and then turned around to become frustrated by their slacker Gen X kids, who in turn had millennials who they now present with participation trophies.

Give Your Customers The Gift of Gift Cards  Nov 24, 2015 11:05 AM By Zeke Hamdani

Giving cash as a gift is still largely taboo. Most people view it as tacky — but consumers are still often faced with the daunting problem of having no idea what to get a friend, family member, or work colleague for the holidays. The numbers prove that gift cards have successfully filled this gap by […]

4 Best Practices for Building An Ecommerce Site with Responsive Design  Aug 05, 2015 2:57 PM By Zeke Hamdani

With the rising popularity of responsive design, the need for a separate website dedicated to mobile devices has begun to wane. So what should retailers be considering when preparing their website to become responsive?

Keeping Holiday Promotions Alive During the Summer  Apr 22, 2015 4:02 PM By Zeke Hamdani

Many retailers regard the summer months as a slow time of year for promotions, but this does not have to be the case. Mother’s Day, Father’s Day, and the Back To School season all provide opportunities to attract customers with special offers that appeal to convenience factors and/or price sensitivities.

Upselling Online Done Right Boosts Sales And Satisfaction  Apr 14, 2015 8:28 AM By Zeke Hamdani

Even when upselling succeeds, it can result in buyer’s remorse if the customer later realizes the upsold item was not really wanted – that breeds resent, which erodes loyalty. However, the ecommerce channel offers some significant benefits to upselling that are not available in the brick and mortar setting.

Upselling Done Right Boosts Sales and Satisfaction  Mar 02, 2015 5:41 PM By Zeke Hamdani

Even when upselling succeeds, it can result in buyer’s remorse if the customer later realizes the upsold item was not really wanted — that breeds resent, which erodes loyalty. Following these tips will optimize chances of converting customers, and making sure they feel good about it.

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