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Post By Zeke Hamdani

Keeping Holiday Promotions Alive During the Summer  Apr 22, 2015 4:02 PM By Murtaza “Zeke” Hamdani

Many retailers regard the summer months as a slow time of year for promotions, but this does not have to be the case. Mother’s Day, Father’s Day, and the Back To School season all provide opportunities to attract customers with special offers that appeal to convenience factors and/or price sensitivities.

Upselling Online Done Right Boosts Sales And Satisfaction  Apr 14, 2015 8:28 AM By Murtaza “Zeke” Hamdani

Even when upselling succeeds, it can result in buyer’s remorse if the customer later realizes the upsold item was not really wanted – that breeds resent, which erodes loyalty. However, the ecommerce channel offers some significant benefits to upselling that are not available in the brick and mortar setting.

Upselling Done Right Boosts Sales and Satisfaction  Mar 02, 2015 5:41 PM By Murtaza “Zeke” Hamdani

Even when upselling succeeds, it can result in buyer’s remorse if the customer later realizes the upsold item was not really wanted — that breeds resent, which erodes loyalty. Following these tips will optimize chances of converting customers, and making sure they feel good about it.

Returns Processing is a Vital Part of a Successful Omnichannel Strategy  Feb 05, 2015 3:06 PM By Murtaza “Zeke” Hamdani

Returns processing is an extremely important part of the customer experience and the overall omnichannel shopping journey, yet it is often glossed over.

Why SEO is your Frenemy  Jul 04, 2014 2:53 PM By Murtaza “Zeke” Hamdani

As frequently as SEO experts seem to cook up the latest tactics, search engines like Google change the algorithms by which they rank search results. Online retailers should pay most attention to the key principles that have withstood the test of time.

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