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E-mail Marketing Myth #4: E-mail Requires Innovation Independence  Jul 01, 2006 2:56 AM By Michael Della Penna

For many years e-mail marketers were an organization

E-Mail Marketing Myth #3: E-mail Is Not Just for E-Commerce  Apr 17, 2006 9:09 PM By Michael Della Penna

Tracking the connection between e-mail and e-commerce has become a relatively straightforward exercise for most marketers. But the simplicity of connecting online sales to e-mail efforts and the difficulty of tracking sales across other channels has relegated e-mail

E-Mail Marketing Myth #2: Permission Is a Free Pass to the Inbox  Apr 02, 2006 8:36 AM By Michael Della Penna

Over the years there has been much discussion about defining various permission levels (opt-in, confirmed opt-in, double opt-in) as a means of promoting industry best practices and in order to further distinguish legitimate communications from spam.

The Four Myths of E-mail Marketing  Mar 26, 2006 10:05 PM By Michael Della Penna

Epsilon Interactive CMO Michael Della Penna outlines the four myths on e-mail marketing in a four-part series for MULTICHANNEL MERCHANT. This week, Myth #1: Phishing and e-mail fraud has created an e-mail crisis.

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